Kaz Hirai on Why Sony’s Pay TV Bid Can Succeed Where Intel and Others Stumbled

Sony's next hot tech bet

Sony's secret weapon to crack into the tight-knit pay-TV market? The 25 million PlayStation 3 devices already in U.S. homes.

"That's a compelling number and it reaches a demographic that may not sign up for other services," Sony CEO Kaz Hirai said in a roundtable with reporters on Tuesday. "We do bring a unique demographic."

Read the full story on Recode.

By Ina Fried,

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