The site, free to the public, targets individuals aged 18 to 26 and is designed using adult learning theory, allowing users to select among several different teaching modalities.
The user can read short articles from experts and peers, watch motion graphic and live videos, use interactive financial lessons or subscribe to daily blogs. Although it is new to the market, the initial feedback has been positive.
(Read more: What kids want to learn about money)
Another for-profit organization, called Main Street Legacy, utilizes an old-fashioned physical toolbox of creative lessons to promote good financial health. The concept, founded by two financial advisors and estate planners—Scott Farnsworth and Ryan Ponsford—includes colorful giving cards and interactive exercises aimed at using philanthropy to teach participants about personal finance. While the creators state that the lessons are applicable to children and adults of all ages, the target market is primarily high-net-worth families with teenagers, who want to teach the next generation about finances through the lens of charitable giving. There is a companion Facebook page to encourage dialogue among its users.
At the same time, Farnsworth and Ponsford also started a nonprofit sister organization called Main Philanthropy, which uses the same concepts but targets students in lower-income areas who are unlikely to be exposed to these lessons. The mission is to inspire a new generation of philanthropists by bringing this program to Main Street.
According to its creators, the lessons are similar even if the dollar amounts are different.
What these organizations have in common is that they thought outside the box and developed teaching tools that transformed previously lackluster financial lessons into engaging content.
Statistics tell the story. American Student Assistance continues to have one of the industry's highest rates of borrowers in good standing: 85 percent vs. the national average of 70 percent. Over the last two years, it has served more than 2.2 million members nationwide. Its SALT counselors have helped cure more than 200,000 borrower delinquencies per year. Main Street Philanthropy, which tested its model at McPhatter Middle School, part of the San Diego juvenile court system, saw that students' knowledge and understanding of financial, tax and investment principles increased 58.7 percent by the completion of the program.
(Read more: Education is key to retirement)
I challenge the financial advisory community, parents, teachers, the school systems and any concerned citizen to follow their lead.
Because a personal finance curriculum is not required within our nation's school systems, it's up to all of us to find ways to make sure we are not a nation of fiscally challenged citizens.
Who knows. We may even get to the point where we associate money matters with fun.
—By Kathleen Burns Kingsbury
Kathleen Burns Kingsbury is the founder of KBK Wealth Connection. She is a wealth psychology expert and behavioral-change specialist. She is also the author of several books.