Celsius(R) Commences Production in Dusseldorf Germany

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BOCA RATON, Fla., Jan. 13, 2014 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world's first and only negative calorie beverage backed by clinical science, has commenced manufacturing of its Celsius ready to drink product in Dusseldorf, Germany.

"The Dusseldorf facility will provide significant benefits to both our distribution partners, and Celsius. The reduction of freight costs and transit time, will allow Celsius to react quicker to our increased demand for our one of a kind product," stated Gerry David, President and CEO of Celsius Holdings Inc. "We expect to set up manufacturing capabilities in Brazil and China, as our distribution partners in those countries start to build momentum."

For more information please visit, www.celsius.com

About Celsius Holdings, Inc.:

Celsius Holding, Inc. (Other OTC:CELH) markets Celsius®, which is backed by published clinical studies. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. For more information please visit, www.celsius.com

Forward-Looking Statements:

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expert," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

CONTACT: Media Contact: Anna Brodetsky, 5W Public Relations, (646) 430-5146, abrodetsky@5wpr.com

Source:Celsius Holdings