New York, NY [Jacob K. Javits Convention Center], Jan. 13, 2014 (GLOBE NEWSWIRE) -- Koupon Media, the leader in mobile offer management, today announced it has integrated GimbalTM, a product of Qualcomm Retail Solutions, Inc., a subsidiary of Qualcomm Incorporated, into its mobile offer management platform, enabling retailers to target shoppers by providing them with relevant content as they enter micro and macro locations. Gimbal complements Koupon Media's platform by providing real-time proximity and contextual intelligence data enhancing Koupon Media's mobile targeting capabilities. Retailers can now strengthen their offer engagement strategy by sending personalized notifications and special offers, based on location, behavior, personal interests, and product affinities.
"In analyzing the redemption ratio data across our clients, we found that campaigns that leveraged client behavior and location as targeting criteria out-performed non-targeted offers by more than 15%," said TJ Person, CEO and founder of Koupon Media. "Offering individual customers relevant mobile offers is all about context; it's not a broad sweep campaign that blasts out emails to millions of customers at once. The technology is available today to provide sophisticated and personal offers, and progressive retailers are getting on board fast."
In addition to shopper personalization, location based services play a critical role in effective mobile advertising and shopper analytics. Koupon Media's Location Aware Offers utilize geo-fenced and hyper-proximity location technologies to provide retailers with flexibility in deploying mobile engagement strategies. Gimbal proximity beacons are enabled with Bluetooth® Smart technology and are now integrated with Koupon Media's platform. The Gimbal platform enables brands, retailers and venues to engage customers with relevant, timely and personalized content to their mobile devices, which can drive customer engagement, sales and loyalty. At the same time, Gimbal is designed to respect consumer privacy.
To experience Koupon Media's proximity features, please visit us at the National Retail Federation (NRF) Big Show 2014 in the Qualcomm Retail Solutions, Inc. booth (#601) and/or the Koupon Media booth (#406). For more information, contact Koupon Media to schedule a demo.
About Koupon Media
Koupon Media enables retailers and brands to create, manage and deliver highly targeted, hyper local mobile offers to shoppers through sophisticated segmentation. Retailers and brands can optimize offer-to-purchase conversion specific to store locations through actionable insight along the path to purchase. The cloud-based Koupon Manager centralizes the creation and management of offers, segmentation of consumers, setup and activation of geo-fences, omnichannel delivery of digital offers, and rich campaign performance reporting and analytics.
Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Gimbal is a trademark of Qualcomm Retail Solutions, Inc. The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark is under license by Qualcomm Retail Solutions, Inc. All Qualcomm Incorporated trademarks are used with permission. Other product and brand names may be trademarks or registered trademarks of their respective owners.
A photo accompanying this release is available at:
CONTACT: PR Contact | Kelly Brieger | KBPR | 650-704-1748 | www.kouponmedia.com
Source: Koupon Media