Definition 6 Founder Leaves as New Management Team Grows

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Atlanta, GA, Jan. 14, 2014 (GLOBE NEWSWIRE) -- After 16 years, founder Michael Kogon is leaving Definition 6 to pursue other opportunities. "We have built a great agency since 1997, growing from one office in Atlanta to several across the globe, including New York, London and San Francisco," says Michael. In 2009 Navigation Capital Partners invested in Definition 6 and the agency quadrupled in size adding two significant acquisitions, Creative Bubble in 2009 and Synaptic Digital in 2012. The agency has since won 15 Emmys, 17 PRN Awards, 17 Telly's, 4 National Addy's, a Clio, and was selected as Small Agency of the Year by Ad Age in 2010.

In September 2013, Definition 6 announced the addition of Barry Sikes as new CEO. Mr. Sikes has since added a new CFO and today is excited to announce the addition of a new CRO joining the team. Corey Williams will be responsible for continued sales growth and client retention for Definition 6's blue chip client base. Along with business development efforts, he will also be responsible for the ongoing marketing efforts of Definition 6.

"Corey Williams brings over 18 years of results-oriented senior sales leadership focused on customer success, sales execution and achieving overall business goals," says Barry Sikes, Chief Executive Officer of Definition 6. "I had the pleasure of first meeting Corey while he was at Silverpop, Inc as Vice President of Global Sales. There he grew companies' annual revenue goals by 25% for a number of years." For the past year, Williams served as Senior Vice President of Global Sales, Customer Retention, and Marketing at Elateral, Ltd. There he completed the shortest successful sales cycle in the company's 15 year history within his first five months. He achieved 115% of the bookings quota during the first two quarters, including a 400% increase at a longtime client.

"I am so very delighted to have Corey joining Definition 6 as the new CRO. He has a wonderful track record of success and a stellar reputation in the marketplace," says Michael Kogon, founder of Definition 6. "As Definition 6 enters into 2014, Corey's leadership will serve the company well."

"I couldn't be more excited to join Definition 6," says Williams. "With the support of such a talented, passionate and incredibly innovative group of people, I am looking forward to building on the company's long history of helping the world's leading brands connect with their customers using a seamless blend of marketing and technology."

In the company's 16 year history, Definition 6 has created over $15 billion in revenue for its customers which includes The Coca-Cola Company, HBO, Siemens, Mitsubishi Electric, La Quinta Inns & Suites, General Motors, Nickelodeon, USA Networks, and Cox Enterprises. The company's growth took off following the investment from Navigation Capital. "The support of Navigation Capital, Larry Mock, O.G. Greene and their partners has been instrumental in the agency's success these past 4+ years," comments Kogon. "Along with knowing the hundreds of employees that have worked at Definition 6, I am grateful for having had the opportunity to create the business and grow it to this point."

"2014 is about a year of exciting change and growth for Definition 6," concludes Sikes, "We will miss Michael as he has created a great company and we wish him luck in his next adventure." The company will continue to be an industry leader and innovator at helping brands tell their story across the web, mobile, social, and broadcast landscape.


Definition 6 is a Unified Marketing Agency that creates experiences to unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. The agency's Unified Communications Group aligns the disciplines of social media, content marketing and influencer communications to help brands develop and share their brand stories like never before. For the past 16.5 years, Definition 6 has helped clients redefine brand experiences, unifying the disciplines of marketing and technology.

With offices in Atlanta, New York, and London, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, Siemens, Mitsubishi Electric, La Quinta Inns & Suites, General Motors, Nickelodeon, USA Networks, and Cox Enterprises. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit

CONTACT: For more information, please contact Definition 6 Marketing: Definition 6

Source: Definition 6