When it comes to advertising for Budweiser and Bud Light at Super Bowl XLVIII, viewers can expect a mix of the new and a few returning favorites.
The novelties include a revamped tagline for the Bud Light brand, with ads featuring its new, reclosable aluminum bottle. In the familiar category, Budweiser's beloved Clydesdale horses will prance, and parent company Anheuser-Busch InBev again holds the game's first advertising slot.
Anheuser-Busch InBev will air five spots in the Super Bowl, totaling three and half minutes. With 30-second spots reportedly selling for $4 million this year, that adds up to a $28 million tab for the brands.
Running in the No. 1 spot will be "So Cool," showcasing Bud Light's aluminum container. Called the "Bud Light Cool Twist," it's the result of a $150 million investment in design and production. The Cool Twist is already on shelves in some states and will be available nationwide by the time Super Bowl Sunday arrives.
Anheuser-Busch officials said the ad will also feature the world debut of a song from a "well-known artist."