Road Warrior

Southwest Air, others, pressured to break ties with SeaWorld

Harriet Baskas, Special to CNBC
SeaWorld CEO: Despite controversy, record year

The documentary film "Blackfish" has created a wave of controversy over claims of animal cruelty for SeaWorld Entertainment's chain of marine animal theme parks. Amid calls for boycotts, performers such as Willie Nelson and Trisha Yearwood are refusing to play concerts at SeaWorld venues, but some of the company's marketing partners, such as Southwest Airlines said that, for now, no changes are planned.

Southwest is "in a listening and education mode," airline spokeswoman Marilee McInnis said last week in blog post responding to the delivery of a petition with 27,000 signatures urging the airline to break ties with SeaWorld. For now, "our partnership with SeaWorld will continue," she said.