AOL's $315 million purchase of online news and opinion service The Huffington Post has meant the website could forge new partnerships and expand into foreign markets it wouldn't have been able to do on its own, founder Arianna Huffington told CNBC.
"When we were acquired by AOL, the Huffington Post had no international editions so this is a huge growth and to be followed at the end of January by HuffPost Brazil, and by the end of February HuffPost Korea then India and Greece. We are now looking at expanding in the Middle East and Russia so the story is one of phenomenal growth," Huffington told CNBC in an interview broadcast Friday.
Following its purchase in 2011, AOL invested heavily into Huffington Post – but three years on, there have been qualms over whether the HuffPost is yet proving profitable for the media giant.
Huffington insisted that the Huffington Post had "exceeded expectations" since the acquisition, telling CNBC that it had 94 million unique visitors (or UVs, the amount of people visiting a website within a specified period of time) according to the latest comScore data, "tripling where we were at the acquisition, and over 40 percent of those UVs are from a global audience."
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