After rejecting an informal offer from AOL to sell its site, Business Insider is likely raising another round of financing from existing investors, including Jeff Bezos, Amazon's CEO, Re/code reported.
The business news site's co-founder Kevin Ryan had said before he'd be willing to sell it for $200 million. Since Ryan did not apparently get an offer for that price, Business Insider's is raising more money, Re/code reported.
To read more on the effort, read the full Re/code article
—By Kara Swisher, recode.net.
CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.