Pinterest CEO Ben Silbermann said he is aiming to turn his quirky online scrapbooking site into a viable business.
Pinterest is set to generate its first revenue this year, when it begins charging advertisers to promote their services, The Wall Street Journal reported Tuesday.
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Advertisers are looking to "have their products or services discovered. We're still learning about the actual creative production process," Silbermann said.
"Pinterest from the beginning was not meant to be a shopping service. It was meant to be a service about your future and your interests. Obviously, products and services are a subset of that," he said.