CNBC News Releases

CNBC Kicks Off Its Yearlong 25th Anniversary Celebration by Unveiling Its Nominees for CNBC First 25


ENGLEWOOD CLIFFS, N.J., JANUARY 22, 2014—CNBC, First in Business Worldwide, today announced its nominees for CNBC First 25: leaders, icons and rebels, a definitive list of people who have had the greatest influence, sparked the biggest changes and created the most disruption in business over the past quarter century.

"For 25 years, CNBC has had the privilege of giving its viewers a front-row seat to the biggest stories in the global economy, so we thought it was time to definitively determine the leaders, icons and rebels who have shaped the world of business and, on occasion, our lives," said Nikhil Deogun, SVP and Editor in Chief, CNBC Business News. "The list stands at 200, and we look forward to our influential audience giving us their input on the 25 who mattered most."

CNBC's Tyler Mathisen will lead the network's continuing on-air coverage. CNBC will feature hits throughout the network's Business Day programming today starting on CNBC's "Squawk Box" (6AM-9AM ET).

The criteria are threefold:

  • A person must have been more than a good CEO. He/she should have altered business, commerce, management or human behavior—in other words, the person should have been responsible for ushering in meaningful change, with business being the primary sphere of influence.
  • A person does not need to be alive, and his/her early work may have predated 1989, but his/her transformative impact should be greatest during the past 25 years.
  • The pool of candidates should be diverse, reflecting different geographies and sectors.

To help with this list, CNBC has assembled an elite advisory board with a deep knowledge of business and global expertise: Herminia Ibarra, Cora Chaired Professor of Leadership and Learning and Professor of Organizational Behavior at INSEAD; Jeffrey Sonnenfeld, Senior Associate Dean at the Yale School of Management and a CNBC contributor and Paul E. Steiger, former Managing Editor of The Wall Street Journal and Executive Chairman and Founding Editor of ProPublica. In addition, Paul Maidment, Founding Editor of and former Executive Editor of Forbes, will serve as contributing editor on the project.

CNBC top editors, along with this distinguished group, have compiled a list of 200 nominees that fit the above criteria. From these ranks, the team will determine the final list of CNBC First 25 to be revealed in April, the month of CNBC's 25th anniversary.

CNBC viewers and users can go to to see the complete list of nominees and vote on who they think should be included in CNBC First 25. Think someone is missing from the list? Viewers and users can also share their thoughts on why a person deserves to make the top 25.

To track all of the social media coverage around CNBC's 25th anniversary, search #CNBC25 on Twitter, Facebook and more of your favorite social platforms. You can also follow @CNBC25 on Twitter for up-to-the-minute #CNBC25 updates as CNBC fans help shape the list that will eventually become CNBC First 25.

CNBC First 25 is the kick-off to CNBC's yearlong 25th anniversary celebration. To acknowledge this important milestone, the network will feature special coverage and events throughout the year.

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 395 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night is the all new CNBC Prime featuring a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC including "American Greed" and "Crime Inc." and a number of distinctive in-house documentaries.

CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.

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