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FATBOY REACHES TO THE NEW NOW

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DALLAS, Jan. 22, 2014 (GLOBE NEWSWIRE) -- Fatboy® USA, the imaginative lifestyle brand that enhances living and working spaces, both indoor and outdoor, is excited to announce its upcoming launch of exciting new products at the 2014 NY NOW™ fair in New York, from February 2nd-6th. Their release is poised to inspire and ignite further change in the way furnished spaces are looked at.

As a brand that continually strives to change, move and present an ever malleable self, Fatboy® USA has always looked for ways to create products that make a statement. Known for creating designs that are iconic, these collections are no different. They both reflect creativity and imagination and are focused on transforming spaces into exciting modern experiences.

Gone are the days of formal seating. Today, it is more about functionality and creating spaces for easy entertaining. The Fatboy® CH-AIR collection does just that. The CH-AIR is an oversized stylish and convenient inflatable chair offered in three basic colors and comes with a seating cushion offered in six vibrant colors, as well as an anchor bag to keep your seat in place and a convenient carrier bag that can pick up and go anywhere and everywhere.

Geometric shapes and pillars in art are indeed popular, but not as popular the Fatboy® Sjefs! The Sjef collection is one big happy family – Big Dog, Dolly and Hot Dog. These fashionable inflatables can be introduced to almost any room in the house as an accent piece, or as a statement piece. Available in three different colors, these are sure to compliment any space.

The Fatboy® Tablet Tuxedo is the only suitable Tablet attire. Available in eleven colorful combinations, the Tablet Tuxedo has an all-around zipper, inside pocket and a fashionable band that warps around the cover. The Tablet Tuxedo is a perfect example of how modern design can be both trendy and functional.

"At Fatboy® USA, we like being ahead of the competition, and we love standing out from the crowd," said Paula Masters, President and CEO of Fatboy USA. "With the release of our new collections, we are anxious to see what not only our retail and trade partners think, but our Fatboy fans in conjunction too."

Drawing 35,000 attendees from all 50 states and 80+ countries, NY NOW™ is produced twice annually by GLM Markets and is open to the trade only. Held in January and August in New York City, the Market hosts 2,800 exhibiting companies showcasing the very best lines across the home, lifestyle and gift spectrum.

Fatboy® looks forward to being part of the NY NOW™ fair and further pursuing the vision of imaginative, innovative, and awe-inspiring creations that dazzle attendees and customers alike. To learn more about Fatboy's exciting new collections, attend the Jacob K. Javits Convention Center, New York at Accent on Design – Booth #4148 from February 2nd – February 6th.

About Fatboy®



Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy® has been challenging the concepts of lifestyle products since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products. Their identity is anchored in iconic European design mixed with a creative spirit and a sense of humor that extends into all of their product offerings. Fatboy® is known for creating iconic products with a simple yet compelling idea reflected in their tagline, "Deleting Dull". Their tagline aligns with what has remained the core of the Fatboy® brand philosophy from birth, which is to design captivating product to evoke an authentic change in people's minds for the better through the experience they have with their lifestyle product.

If you'd like more information about Fatboy® USA and its products, please visit http://www.fatboyusa.com and https://www.facebook.com/FatboyUSA or e-mail info@fatboyusa.com

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=23166

CONTACT: Megan Dudek media@fatboyusa.com 214-212-3630

Source:Fatboy USA