Leading Global Manufacturer & Retailer of Handbags Launches eCommerce Web Store on iAPPS Platform

BURLINGTON, Mass., Jan. 22, 2014 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced that a leading international manufacturer and retailer of stylistically sporty and chic handbags has launched its next generation, mobile-friendly web store on the iAPPS Digital Engagement Platform.

With nationwide eCommerce sales eclipsing $262 billion in 2013, the importance of providing an engaging online shopping experience is critical to business growth across all industries. Through their new website, the retailer offers thousands of handbags and accessories to customers in various different styles and colors on a dynamic webstore. The dynamic eCommerce experience, powered by iAPPS Commerce, allows customers the ability to create profiles in order to manage and track shipments, seamlessly exchange or return products, and build "Wish Lists" of handbags and other accessories they want to purchase.

The website was also developed with Responsive Design, a design methodology which optimizes visitor experience by triggering web content to automatically adjust to the size of the screen accessing the website. Beyond the website's mobile-friendly capabilities, the features within iAPPS Content Manager optimize conversion rates by displaying select handbags, accessories, and styles based on key visitor demographics to supercharge the customer experience.

"This webstore launch is the latest example of how Bridgeline can use the innovative features in the iAPPS to develop a phenomenal eCommerce presence that helps our customers to drive their desired growth initiatives," said Thomas Massie, Bridgeline's President and Chief Executive Officer. "From design to custom functionality, we're extremely proud of this launch."

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline's iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

CONTACT: Ryan Hadfield Bridgeline Digital, Inc. Content & Communications Specialist 781.404.5414 rhadfield@blinedigital.com

Source:Bridgeline Digital, Inc.