If native ads— ads that look like "real" content on Web pages —are really going to be a thing, instead of a novelty, then someone needs to figure out how to scale the ads.
Sharethrough, one of the many startups that is trying to tackle the problem, has a new slug of cash to work with: The New York-based company has raised $17 million in debt and equity, bringing its total funding to $28 million.
Read the full story on Recode.
—By Peter Kafka, recode.net.
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