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Yesmail Named Leader in The Relevancy Group's The Relevancy Ring - ESP Buyers' Guide 2014

Yesmail Interactive logo

CHICAGO, Jan. 23, 2014 (GLOBE NEWSWIRE) -- Yesmail Interactive, an Infogroup company that powers intelligent customer interactions, announced today it has been named a leader among enterprise email service providers by The Relevancy Group.

As featured in The Relevancy Group's The Relevancy Ring – ESP Buyers' Guide 2014, Yesmail won The Relevancy Ring's Gold Customer Satisfaction Award in the enterprise sector, for the following categories:

• Product Innovation
• Account Management Servicing
• Services (Creative, Strategy, Technical)
• Integration
• Deliverability Tools & Services

"We heard repeatedly from Yesmail clients how immersed they become in a client's business," said David Daniels, CEO and Co-Founder, The Relevancy Group. "Creative, tech, and account teams all put in the time to learn any client's particular business challenges."

"Yesmail has gone through a tremendous positive transition over the past two years, including a new management team, investments in their services group and improvements in their product," The Relevancy Group's The Relevancy Ring – ESP Buyers' Guide 2014 report states. Yesmail's technology and innovation teams have been working tirelessly to bring to market advanced analytic options, market and social intelligence solutions, and sophisticated trigger tools, to advance the results of clients' marketing communication strategies. This report validates that clients recognize the value of Yesmail's progress.

"We are delighted to see the relentless pursuit of client satisfaction and result-driven improvements at Yesmail are now being recognized by our customers and the marketplace," said Michael Fisher, president, Yesmail Interactive. "We could not be happier with the methodology and the exhaustive approach undertaken through this research conducted by The Relevancy Group. In particular, the collaborative analyst approach is very appealing."

Conducted in Q4 2013, The Relevancy Group's The Relevancy Ring – ESP Buyers' Guide 2014 is a comprehensive evaluation of enterprise and mid-market email service providers. The Relevancy Ring was built on quantifiable data-driven information that includes an assessment of company offerings, extensive vendor questionnaire, in-depth interviews with client references, and detailed technology demonstrations based on specific use cases.

To download an excerpt of The Relevancy Group's The Relevancy Ring – ESP Buyers' Guide 2014, visit www.marketerquarterly.com.

To learn more about how Yesmail can help you improve message relevancy and increase the ROI of your marketing programs, call 1-877-YESMAIL, email sales@yesmail.com or visit www.yesmail.com.

About Yesmail Interactive

We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup

Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

CONTACT: Sarah Dietze Phone: (312) 241-1471 Email: sarah.dietze@walkersands.com

Source: Yesmail