Many Arsenal supporters are hoping their manager Arsene Wenger announces a new striker this week as the January transfer window nears its end, yet today saw the London soccer club formally announce a new multi-million pound sponsorship deal with Puma.
"The Gunners," who currently sit at the top of the U.K.'s Premier League table, have had their kits made by Nike for the last 20 years, yet the north London side have now switched from an American supplier to a European one, in a deal estimated at £30 million a year over a five-year period.
Starting from July 1 this year, Germany's Puma will produce the playing and training kit for all Arsenal teams, with the Herzogenaurach-based brand also acquiring licensing rights to develop other Arsenal branded merchandise.
It is the biggest deal in both Puma and Arsenal's histories. Both brands will see the benefit in the deal for increasing access to international sales and expanding the Arsenal fan base.
(Read more: How Puma nearly dropped Usain Bolt)