Super Bowl

The economics of Super Bowl tickets: TiqIQ CEO

TiqIQ CEO: This Super Bowl is comparably cheap

If you thought the Meadowland's first Super Bowl would also be the most expensive, then think again. It could actually end up one of the cheapest in recent years, according to the CEO of TiqIQ, an online service that tracks ticket sales.

With tickets clocking in at an average list price of $3,019.99 as of Monday morning, prices have dipped nearly a quarter since conference championship Sunday on Jan. 19, TiqIQ CEO Jesse Lawrence told CNBC on Monday.

"People are waiting," Lawrence said on "Squawk on the Street." "People are waiting and letting the market drop."

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A combination of frigid weather and the long distances between MetLife Stadium in East Rutherford, N.J., and the cities of the two Super Bowl teams—Denver and Seattle—has driven down prices with less than a week left until the big game.

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"New York is not exactly selling itself," Lawrence said. "Distance is also a big factor. Combined, the two teams have 4,600 miles to go to get to New York."

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Lower level seats are going for much less than usual, Lawrence said, but suite costs have skyrocketed as the New York-New Jersey Super Bowl Host Committee gave a certain amount to sponsors. Suites at MetLife have been selling around $500,000, Lawrence said. That's more expensive than they've ever been, he said.

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"Now is the time to buy if you're thinking about buying," Lawrence said. "You don't want to get stuck with no inventory and prices going up."

So far, Seattle Seahawks fans have outpaced ticket purchases from Broncos fans by a 2-to-1 margin, Lawrence said.

"The '12th man' is not only voting with their voices as they do so often," Lawrence said, referring to the Seahawks fans' game-changing noise. "I think they're pretty psyched."

—By CNBC's Jeff Morganteen. Follow him on Twitter at @jmorganteen and get the latest stories from "Squawk on the Street."

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