Ford Motor said Thursday the company will launch 16 new models in North America this year, amid questions about whether automakers are flooding markets with too many cars too quickly.
In an interview on CNBC's "Squawk Box" Ford's president of the Americas Joe Hinrichs said the No. 2 U.S. automaker was confident that the market could absorb the new products despite mass recalls dogging the auto industry. Recently, Ford was forced to recall its Escape sport utility vehicle, costing the company about $300 million.
(Read more: Slow down! We have too many cars: AutoNation CEO)
"All this new product we have coming in with 16 new launches this year, we're very confident we have the processes in place to have successful launches," Hinrichs said.