CANTON, MA, Jan. 31, 2014 (GLOBE NEWSWIRE) -- The Pulse Network, Inc., has launched a cloud-based comprehensive content marketing platform which will empower corporate marketers and event groups in their campaign efforts. The platform solution addresses the challenges consumers face when seeking information and content surrounding a company well as the corporate content marketing problems that businesses face in trying to ensure that their content is seen by the right audience. The platform brings together three solutions -event management and registration, content such as blogs and videos and online broadcast - through one integrated solution.
The new platform incorporates flat design, a different layout, new icons and more typography, all of which can be translated to any language, significantly benefiting TPNI's international clients. In addition to the new design, the platform is highly organized for both event marketers and content marketers and combines the registration technology with asset creation, curation, distribution and management to be used by all types of businesses and consumers. By bringing all of the modules together under one platform, The Pulse Network is releasing a completely unique and powerful tool that will be used for hundreds of global events on six continents.
"This new platform will be a real game-changer for corporate marketers and event groups as well as for consumers," says Stephen Saber, CEO of The Pulse Network, Inc. "The way that people consume content is changing rapidly, and the platform solution will help bring the right content customers. Having a one stop shop for original and curated content will enhance the buying process for customers and the enterprise sales cycle."
The fully integrated platform is comprised of three chief features:
· Event Management
· Online Broadcast
· Corporate Marketing Tools
The Pulse Network's event management solution is a global, end-to-end tool for event groups all over the world. This solution allows event groups to store all data related to each individual tradeshow or conference they organize. The platform allows event groups to manage and house their lead database, communicate with customers, and perform registration services both online and onsite. Event groups can seamlessly execute events using the platform from the beginning stages through post-conference campaigns by leveraging the tools of the platform, bringing events to life year round. To read more, click here. This solution helps event groups increase verification rates, increase attendance, and improve attendee satisfaction.
The new webinar player released with the platform is a one-of-a-kind, highly interactive solution. This player will change how businesses run webinars. Viewers can participate in polls, ask questions, chat directly with whomever is running the webinar, and view visual assets as needed. For businesses running the webinar, the data which is collected in the platform is priceless - from the questions viewers ask, to the length of time they spend on the webinar nailed down to specific entry and exit points, the data created using this tool will give users unique insight into their audience and sales prospects.
Content Marketing Tools
The content marketing tools which support the platform include a content curation, syndication and distribution tools, social sharing, newsletter creation, analytics and reporting and prospect management, among many others. These tools benefit corporate marketers by simplifying processes for sharing content related to products and service, communicating with consumers and implementing lead nurturing campaigns.
To view The Pulse Network's original content marketing platform, click here.
About The Pulse Network
The Pulse Network provides a cloud-based platform focused on content marketing and event solutions. The Company helps clients ranging from Fortune 500 companies to small and mid-size companies boost awareness, drive lead generation and enhance client engagement through content marketing, campaign management and event registration with a social and digital backbone. The Pulse Network also produces its own branded content programs including online video productions and the Inbound Marketing Summit conference series which currently runs in New York, San Francisco, and Boston as well as the Digital Pulse program which currently runs in Boston.
Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate", "believe", "estimate", "expect", "intend" and similar expressions, as they relate to The Pulse Network, Inc. or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in The Pulse Network, Inc.'s filings with the Securities and Exchange Commission. In addition, such statements could be affected by risks and uncertainties related to product demand, ability to raise funds in a private financing, market and customer acceptance, competition, pricing and development difficulties, as well as general industry and market conditions and growth rates and general economic conditions. Any forward-looking statements speak only as of the date on which they are made, and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release. Information on The Pulse Network, Inc.'s website does not constitute a part of this release.
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Source: ThePulse Network, Inc.