Prices of Super Bowl tickets on the secondary market plunged nearly 10 percent three days before the game, even in light of a better weather forecast for Sunday's evening kickoff at the New Jersey Meadowlands, according to online ticket tracker TiqIQ.
(Read more: Why Super Bowl ticket prices keep dropping)
Between midnight EST Wednesday and 3 p.m. Thursday, average ticket prices declined by 9.4 percent— to $2,567 from $2,834—part of a steady decline since the Seattle Seahawks and Denver Broncos secured their Super Bowl contest two weeks ago. Prices continued to drop into Friday morning, amounting to a 38 percent decrease since Jan. 19, said Chris Matcovich, vice president of data and communications at TiqIQ, an event ticket search engine that tracks ticket market prices.
On Monday, TiqIQ CEO Jesse Lawrence told CNBC that the first Super Bowl in the Meadowlands could also be far cheaper than its proximity to Wall Street would suggest, undermining expectations.
(Read more: Betting on the Super Bowl — Wall Street style)
"Compared to other Super Bowls this is actually going to end up being one of the cheapest in the five years we've been tracking the market," Lawrence said on "Squawk on the Street."