AT&T, the No. 2 U.S. mobile provider, on Saturday announced a price cut for customers who share large data plans in its latest attempt to regain ground lost to market leader Verizon Wireless and No. 4 U.S. operator T-Mobile US.
In what the company called its "best-ever prices," AT&T said a family of four can get unlimited talk and text with 10GB of shared data for $160 a month. The discounts are available to any customer, including small businesses with up to 10 lines, and customers of other carriers who switch to AT&T.
The cuts follow recent price adjustments at all four U.S. wireless providers as they attempt to sustain growth in a mature market built on stealing growth from competitors.
(Read more: Verizon tests market for lower-priced monthly plan)