Electronic Media Trading Platform Available for Sale by ICAP Patent Brokerage

ICAP Patent Brokerage

New York, Feb. 3, 2014 (GLOBE NEWSWIRE) -- (http://www.myprgenie.com) -- ICAP Patent Brokerage announces the sale of MediaEquals Ltd. assets relating to a patented electronic media trading platform specializing in print, radio, television, outdoor media, and digital media.

"We are delighted to be offering these exciting media trading assets for sale. This is an important opportunity which provides a platform and software tools for media buyers and sellers to transact across an electronic media trading platform," says Dean Becker, CEO of ICAP Patent Brokerage. Acquisition of these assets, including software, patents, trade secrets and know-how should be attractive to financial exchanges, media companies, online auction sites, search engine providers, and various business models that cater to a fully completed electronic transaction.

The MediaEquals electronic media trading platform has already successfully transacted over 250,000 media assets.

Trends in Media Trading

Today, over 85% of all media offerings are traded manually on the phone, or by email, but the current trend in all trading platforms is moving towards being an online and fully electronically executable platform. These assets include fully automated and anonymous techniques for Real Time Bidding (RTB) which makes this patented platform increasingly relevant.

The patent portfolio provides very early protection for all forms of digital and traditional media to be traded in an online platform. These protected technologies are directly applicable to RTB, enabling multiple media 'deals' to be closed between multiple traders simultaneously.

Click here to see a short video of the system.

To learn more about the assets available for sale:

Contact Dean Becker of ICAP Patent Brokerage at +1 (561) 573-0405 or via email at Dean.Becker@us.icap.com. Also, please inquire about other technology related assets available for sale.

Follow us on Twitter (@ICAP_Auction_IP) and join our LinkedIn group.

About ICAP Patent Brokerage

ICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.

About ICAP

ICAP is a leading markets operator and provider of post trade risk mitigation and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through its post trade risk mitigation and information services ICAP helps customers manage and mitigate risks in their portfolios. For more information, go to www.icap.com.

About MediaEquals

MediaEquals enables professional buyers and sellers of all media to connect, transact and trade on one central platform. Their proven, patented technology enables all digital and non digital forms of media to be traded and transacted in real time, bringing real time information exchange (liquidity) to all forms of media trading to drive media owner yield and advertiser ROI. For more information, go to www.mediaequals.com.

CONTACT: Sarah Saites, sarah.saites@us.icap.com, 312-327-4437

Source:ICAP Patent Brokerage LLC