IgnitionOne Releases Enhancements to LiveMarketer, Real-Time User Data Visualization Tool


NEW YORK, Feb. 4, 2014 (GLOBE NEWSWIRE) -- IgnitionOne, a global leader in cloud-based digital marketing technology, today announced the newest enhancements to LiveMarketer, the one of a kind real-time data visualization tool within the Marketing Automation component of the IgnitionOne Digital Marketing Suite. LiveMarketer shows individual user-level Engagement Scores, life-cycle purchase information and exposure paths of users currently on a web site.

IgnitionOne's LiveMarketer provides marketers with a real-time look into who their website visitors are, what media and advertising they have been exposed to, what product, pages or category they are most interested in and most importantly how likely they are to convert. By tying data to the individual it opens the possibility for marketers to use marketing automation, CRM techniques and RTB to influence the web visitor both on and off the marketer's site. The update improves upon the existing product with increased user engagement details and an enhanced user experience.

Key Features:

  • Comprehensive individual profile details
  • Identify customer life cycles and stages
  • New interactive graphs tracking user interest
  • Additional marketing automation functionality to engage with returning customers on an individual level
  • Fully accessible across tablets and mobile devices

"At the core of everything we do is a deep understanding of the user," said Will Margiloff, CEO of IgnitionOne. "LiveMarketer is the key visual component of not just talking about the user to a marketer but actually showing them key information about their users in real time."

IgnitionOne's Digital Marketing Suite (DMS) helps marketers centralize, manage and optimize digital media, understand cross-channel attribution while helping to optimize user experience and conversions on a marketer's website through Marketing Automation.

A demo of Live Marketer is available at: http://pages.ignitionone.com/livemarketer.

About IgnitionOne

IgnitionOne® is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne's integrated Digital Marketing SuiteSM (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross channel attribution, while helping to optimize conversions on a marketer's website through Marketing Automation. At the core of the DMS is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer's users on and off their website.

IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.

For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.

CONTACT: Joe LaSala IgnitionOne 212-574-5096 jlasala@ignitionone.com

Source: IgnitionOne