Health Insurance Innovations Launches Plan Cost Estimator to Help Consumers Compare Short-Term Plans With Exchange Plans

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TAMPA, Fla., Feb. 5, 2014 (GLOBE NEWSWIRE) -- Health Insurance Innovations, Inc. (Nasdaq:HIIQ) ("HII" or "Company"), a leading developer, administrator and private exchange for affordable, cloud-based individual health insurance plans and ancillary products, today announced the launch of its Health Insurance Plan Cost Estimator. This new tool gives insurance agents the ability to determine the health insurance plan most suitable to their clients' budget and coverage needs.

"One of our goals at HII is to provide licensed agents with a state-of-the-art, easy-to-use technology platform that allows them to help consumers evaluate the best health insurance plan options at the best prices," said Michael Kosloske, president and chief executive officer of HII. "The Health Insurance Plan Cost Estimator is a reliable tool that provides the approximate costs for both the Healthcare Exchange plans and Short-Term medical plans. In addition, the estimator displays a comparison of benefits, out-of-pocket expenses, as well as qualifications for subsidy and any potential for tax penalty."

"At HII, we are committed to transparency, and the best way we can provide that is to give agents the technology and information they need to help consumers determine the most affordable health insurance products that fit their needs and budget."

About Health Insurance Innovations, Inc.

Headquartered in Tampa, Florida, Health Insurance Innovations, Inc. creates customizable and affordable, high-quality health insurance products and supplemental services through partnerships with best-in-class carriers. We are an industry leader in the sale of 12-month short-term medical insurance plans, which provide an economical alternative to Individual Major Medical plans. HII pioneered and engineered its next-generation, cloud-based technology platform to provide licensed agents, brokers, and call centers with real-time health insurance solutions, allowing them to tailor plans to fit consumers' budgets and needs.

Additional information about HII can be found at The reference to our website is not intended to incorporate our website into this press release.

CONTACT: Health Insurance Innovations, Inc.: James Dietz Chief Financial Officer (877) 376 5831 ext.282 Investor Contact: Susan Noonan S.A. Noonan Communications, LLC (212) 966-3650 Media Contact: Andreas Marathovouniotis Russo Partners, LLC (212) 845-4235

Source:Health Insurance Innovations