In an official blog post on Tuesday, Google said: "Since views are so important, it's no surprise that an ecosystem of businesses has evolved around artificially helping creators get YouTube views, likes, and subscribers."
The technology giant added that these strategies undermined the original purpose of YouTube.
"YouTube isn't just a place for videos, it's a place for meaningful human interaction. When some bad actors try to game the system by artificially inflating view counts, they're not just misleading fans about the popularity of a video, they're undermining one of YouTube's most important and unique qualities," Google said.
(Read more: Move over Don Draper, Google is advertising king)
Google's move is part of charm offensive towards advertisers that use YouTube. Analysts told CNBC that advertising revenue was increasingly important for YouTube, and that fraudulent views hurt its credibility.
"Ever since people have started selling ads on the Internet, other people have tried to game the system," Ian Maude, an online media analyst at Enders Analysis, told CNBC. "A small number of advertisers have complained about click fraud on Google and other search engines, and are basically paying for ads which are not being viewed by legitimate users."