Avoid retailers playing weather blame game: Pro

Winning brands do well in all-channel retail: Pro

Stay away from the retailers that blame their woes on the cold, wintry conditions, former Toys R Us CEO Gerald Storch said Thursday.

"I've got an exciting new investment hypothesis," he said. "Sell every company that mentions the weather, and buy every company that doesn't use that as an excuse. You can't do anything about the weather."

On CNBC's "Halftime Report," Storch, the CEO of Storch Advisors, said that two major factors were affecting the retail sector.