AT&T's decision to become the first major sponsor of the Sochi Olympics to protest Russia's anti-gay law was a "pretty easy call" and the response has been positive, Chairman and CEO Randall Stephenson told CNBC.
"We've always also been big supporters of equality in all regards," Stephenson said in a "Squawk Box" interview that aired Friday.
"So when you see our athletes going overseas to compete in an environment that has laws that are discriminatory, and it causes us some concerns [and] we just thought it was very important for us to come out and take stand on it," he said.
On Tuesday in a blog post on the AT&T website, the company announced their condemnation of the Russian law that vastly curtails the free speech rights of lesbian, gay, bisexual and transgender people throughout that country. AT&T encouraged other companies to do the same.
Since then, Google has joined AT&T and the other groups protesting the Russian law. The company changed its search page in the U.S. and in Russia to a rainbow-themed sports illustration.