Asia's largest aeronautical and defense airshow is set to commence next week, and with Singapore's strategic position both – regionally and as a brand – the show is expected to highlight Asia's booming potential as a major growth market.
"The industry is growing; the economic scenario looks probably on positive side in 2014. So that creates momentum in the industry," said Subhranshu Sekhar Das, Singapore-based Asia Director of Aerospace and Defense at Frost & Sullivan.
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"So considering that, this airshow will have a tremendous influence on this ecosystem; in terms of orders, in terms of joint venture partnerships, or in terms of discussing some strategic initiatives," he added.
Orders are expected to ring in the buzz, but not all analysts are upbeat. Brendan Sobie, Chief Analyst at the Centre for Asia Pacific Aviation (CAPA) said there could be a few small orders or potential surprises, but he doesn't expect any major orders this year.