Tampa, FL, Feb. 11, 2014 (GLOBE NEWSWIRE) -- Innovative Software Technologies, Inc. (OTC:INIV-PK) announces that Tres Amigos Cantina, a member of the Florida Restaurant Purchasing Group (FRPG), has signed on with Opt-in SMART, Innovative's premier business platform. The FRPG partnered with Opt-in SMART in 2013 to provide its members affordable products and services to enhance their online presence, manage social media initiatives, plus foster and grow community awareness via the Internet.
"We enrolled in the Opt-in SMART program to increase our chances of survival in the cut-throat restaurant industry," said Joe Morales, Partner and General Manager of Tres Amigos Cantina. "We started our business with strong community involvement and interest. We are excited to use social, local, and mobile technologies to reach our customers, their families, and friends to ensure our restaurant's success."
"Opt-in SMART helps the small to medium-sized restaurants compete with the giants of the industry," said Jake Wand, Executive Vice President of Innovative Software Technologies. "Our services are affordable for these businesses that otherwise wouldn't be able to successfully compete with the restaurant chains. We help make their marketing dollars, no matter how small, work harder for them."
About Tres Amigos Cantina
Tres Amigos Cantina of Brandon, FL (www.tresamigosbrandon.net) was established in 2008 after the previous restaurant, Don Pablo's, closed its doors in 2007. Larry Fraioli, a real estate businessman from New York, worked with the three former Don Pablo's managers, Joe Morales, Anthony Mundi, and Andrew Purdy, to create a new restaurant and reestablish a hub of great food and great people in the community. About 80 percent of the former Don Pablo's staff regained their jobs and now we are serving better food, better drinks, and having a great time.
About the Florida Restaurant Purchasing Group
The Florida Restaurant Purchasing Group's (www.floridarpg.com) mission is "Fighting for the Little Guy!" At the FRPG, members want and need to focus on what they know and do best, managing their restaurants. The FRPG believes that Opt-in SMART will increase the Internet presence of its members and direct customers, their families, and friends to their restaurants, with the most advanced and modern marketing methods available.
"We believe that this breakthrough Internet marketing service will enable our members to promote and advertise their restaurants like the giants in the industry. The FRPG is excited to assist our restaurateurs to reach a vastly untapped local market of customers. We believe that the Internet has created a new world and our members will be a part of it," said Louis Kokkinakos, Chief Executive Officer (CEO) of the FRPG. The Florida Restaurant Purchasing Group is headquartered in Clearwater, FL.
About Opt-in SMART
Opt-in SMART (www.optinsmart.com), a wholly-owned subsidiary of Innovative Software Technologies, Inc., provides a proprietary software technology for businesses to manage and execute all social media, sales and marketing, and e-marketing. Its fully-integrated Social Marketing And Retention Technology (SMART) platform provides businesses an easy to use, affordable and centralized "Done 4U" marketing solution, helping small to medium-sized businesses to acquire, retain and maintain customer relationships via the Internet. The Opt-in SMART platform includes local listings; citation management; emails; text messaging; video marketing; reputation management; social media tools; and review and posting management.
About Innovative Software Technologies
Innovative Software Technologies, Inc. (www.inivcompanies.com) is a holding company that operates and manages innovative software and emerging technology companies. Innovative focuses on large, under-penetrated markets and high growth opportunities to acquire or partner with companies that deliver substantial growth and predictable recurring revenues and earnings. Innovative adds and leverages a highly motivated, entrepreneurial management team to execute the corporate vision. Innovative Software Technologies, Inc. is headquartered in Tampa, FL and trades on the pink sheets under the symbol INIV.
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Investor Relations Contact:
Peter Peterson (813) 448-6794
Source: Innovative Software Technologies, Inc.
Source:Innovative Software Technologies, Inc.