The Tech Bet

Google-ComScore deal might be too much information

Tech Yeah! Google-ComScore ad impact

A deal between Google and ratings company ComScore intended to better target advertising might backfire if marketers don't like how consumers respond to ads.

The partnership with ComScore aims to let Google and advertisers on its sites track specific data on user demographics to help advertisers reach their intended audience.

"It could lead to people pulling or changing ad campaigns" much more quickly, as companies would get Google users' feedback about ads in minutes instead of days, said Senior Editor Scott Stein.