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DMW Direct Acquires Interactive Firm, Dakota-Diesel

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PHILADELPHIA, Feb. 12, 2014 (GLOBE NEWSWIRE) -- DMW Direct, a leading direct response advertising agency, has announced the acquisition of Dakota-Diesel, an interactive firm with emphasis on web design, HTML development, and online media planning.

DMW Direct and Dakota-Diesel have been partners in providing direct marketing solutions to clients since 2010. "This acquisition serves to further bolster our collective digital offerings," said Mark Mandia, President and CEO of DMW Direct. "At the same time, it provides instant client diversification as a result of Dakota-Diesel's active presence in varied industries. It's a true win-win."

Dakota-Diesel principals Matt Thompson and Steve Klein each have more than a decade of experience developing digital marketing strategy on behalf of clients in the insurance, non-profit, financial services, healthcare, technology, and travel industries.

"We look forward to taking our relationship with DMW Direct to the next level and to harnessing the unique synergies of both companies," said Matt Thompson, Partner, Client Services at Dakota-Diesel. "By joining DMW Direct at its Chesterbrook headquarters, we have the perfect opportunity to bring complementary digital skills to the team, and we look forward to serving a broad client portfolio."

For more information about the acquisition, please contact Megan Shisler at mshisler@dmwdirect.com.

About DMW Direct

DMW Direct is a direct response advertising agency focused on building profitable Action Brands™. Utilizing proven direct response techniques and analytic insights, the agency employs digital and traditional media to produce measurable results. DMW Direct is a top 20 US direct response agency. To learn more about DMW Direct, please visit www.dmwdirect.com.

About Dakota-Diesel

Since 2004, Dakota-Diesel has created full-fledged brand experiences for a variety of businesses. We utilize our knowledge and broad partnership network to help build thoughtful solutions for our clients' business challenges. Specialties include brand development; product illustration; collateral and web design; e-mail development and deployment; online display advertising; marketing consultation; social strategy; media planning; and more. To learn more about Dakota-Diesel, please visit www.dakota-diesel.com.

CONTACT: Emily DiTomo Buchanan Public Relations Emily@BuchananPR.com (610) 649-9292

Source: DMW Direct