SuperME Flies Into the 111th Annual American International Toy Fair


New York, NY, Feb. 13, 2014 (GLOBE NEWSWIRE) -- SuperME will be an exhibitor at the 111th Annual American International Toy Fair®. The Toy Fair is the largest toy and youth product marketplace in the Western Hemisphere, bringing together more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcase their toy and entertainment products. Starting Sunday, February 16, 2014 SuperME superhero backpacks and accessories are flying into the Annual American International Toy Fair®.

SuperME was developed by designer Daphne Kaufer. The inspiration for SuperME came from her own children, Adam and Anna, who love dressing up and playing superheroes. Daphne wanted to create a line of functional superhero inspired products that are creative to play with and reflected the uniqueness of each child in a meaningful and sustainable way. The now very popular SuperME cape backpack came about when Daphne's son asked her for a superhero backpack. Not wanting to buy him the standard, commercial product that was the only thing available, Daphne made him the first cape backpack - making him his own superhero! This first prototype became the foundation to a whole new line of other unique SuperME products.

The American International Toy Fair® is one of a few major toy industry trade shows held around the world. This annual event attracted more than 1,500 manufacturers, distributors, importers and sales agents from 30 countries to display their toy and entertainment products in over 300,000 square feet of exhibit space last year! It is considered the largest and most influential trade show in North America for toys and youth entertainment products.

"SuperME was created to self-empower kids and teach them how to find the powers they all have within and use them to help themselves and others. We try to raise our kids to believe in their own unique qualities and powers and help save the days in their own special ways. We wanted to share this with others. The American International Toy Fair® seemed like the perfect place to do this" said Kaufer of SuperME.

The 2014 Toy Fair will take place February 16-19, 2014 at the Jacob K. Javits Convention Center and showroom locations at 11th Avenue between 34th and 38th Streets, New York, NY 10001. The show hours are 10 AM - 6 PM on Sunday, 9 AM - 6 PM Monday & Tuesday and 9 AM - 4 PM on Wednesday. Please stop by Booth# 5778 on modern design level 1, to experience SuperME first hand. For more information please visit and for innovative new product follow @SuperME on twitter.

About SuperME ( Created by supermom Daphne Kaufer, SuperME celebrates the individuality of children in a sustainable way. This unique line of functional superhero inspired products all hide a secret power twist to them and can transform your child into a SUPERHERO in seconds; a hidden cape, super hero power belt, masks or hoodies are just a few of the action-packed features within. The personalized patented Velcro Shield Patches on all of our products are customizable to suit your kid's ever changing interests. SuperME wants to encourage freedom of thought and expression by teaching kids to develop their own identity.

CONTACT: Brittney Dicker VIIVIIVII 818-995-8877

Source: SuperME