A little more than three years ago PetFlow.com kicked off its first venture capital fundraising meeting. As we were about to sit down and properly introduce ourselves, one of the senior VC partners looked us dead in the face and said, "What about Amazon?"
It was the same question asked of us at every single fundraising meeting there on out. And our answer always remained the same: "Just because Amazon sells something doesn't mean we can't."
Amazon is an incredible service (I use it quite frequently). After all, Amazon sells just about everything you could possibly purchase. The reality, however, is that the pet-supplies space is a nearly $55 billion industry, with online penetration of less than 4 percent.
"So what about Amazon?" I said. "What about it?"
Here's how PetFlow.com competes: