Innovative Software Technologies Announces New Chief Marketing Officer

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Tampa, FL, Feb. 20, 2014 (GLOBE NEWSWIRE) -- Innovative Software Technologies, Inc. (INIV.PK) announces the appointment of Mark Marchetta as Chief Marketing Officer.

"This is an exciting development for Innovative," said Peter Peterson, Chief Executive Officer of Innovative Software Technologies, Inc. "Having Mark serve in this new capacity will be a game changer for us. We are going to focus our efforts on messaging, branding, and telling our compelling story, plus we will integrate and leverage our strategic acquisitions to add significant value for our shareholders."

"Innovative flourished when we established our strategic relationship with Mark and his company Maverick Interactive a year ago. He has a great understanding of how to work with the end user to satisfy business needs. In addition, his knowledge of marketing virtual businesses will advance our company goals and objectives. He is a natural choice for this new position," said Peterson.

Mark Marchetta, agrees, "We've really accomplished so many positive things over the course of a year. I'm looking forward to serving Innovative and all of the new acquisitions and strategic relationships that we've fostered. We are absolutely in the right space at the right time. Traditional marketing campaigns have lost their efficacy as consumers have become more sophisticated and empowered. We provide solutions around the social, local, and mobile technologies which enables fully integrated multi-channel engagement marketing. We have the go-to strategy for businesses to leverage the digital industry."

"Mark's background includes being on an elite Microsoft team that reported to Bill Gates and the Executive Board. This team was instrumental in launching Microsoft's distribution footprint in North America, Latin America and parts of Europe. Most recently he has served as President and Chief Executive Officer of Maverick Interactive, a full service award winning public relations, advertising, and marketing agency with a video design and production boutique. Innovative will harness the depth and breadth of his extensive experience to propel our company to the next level," Peterson said.

About Innovative Software Technologies

Innovative Software Technologies, Inc. ( is a holding company that operates and manages innovative software and emerging technology companies. Innovative focuses on large, under-penetrated markets and high growth opportunities to acquire or partner with companies that deliver substantial growth and predictable recurring revenues and earnings. Innovative adds and leverages a highly motivated, entrepreneurial management team to execute the corporate vision. Innovative Software Technologies, Inc. is headquartered in Tampa, FL and trades on the pink sheets under the symbol INIV.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statements reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Such risks, uncertainties and other factors, which could impact the Company and the forward-looking statements contained herein, are included in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Investor Relations Contact:

Peter Peterson (813) 448-6794

Source: Innovative Software Technologies, Inc.

Source:Innovative Software Technologies, Inc.