Mobile World Congress 2014

Hungry? This car will find you food

Ford is 'democratizing' technology: EMEA CEO

The future for hungry drivers is brighter, thanks to Ford unveiling a voice-activated in-car system which will give you a list of the nearest restaurants when you simply tell it you're hungry.

Stephen Odell, Ford's EMEA CEO, told CNBC that such voice-activated in-car technology will become the norm, as he unveiled the company's Focus model on show at Mobile World Congress.

The new Focus will have advanced driver aids, such as an enhanced Blind Spot Information System that will warn the driver when changing lanes, and can also prevent a driver from backing out from a parking spot into traffic.

Stephen Odell
Chris Ratcliffe | Bloomberg via Getty Images

"People always want to be connected with their car and I think we are democratizing technology by making some of the features available on the Focus" Odell said.

(Read more: Ford profit beats estimates on strength in North America)

"For instance not only can you parallel park the car you can perpendicular park the car and the technology in the car will enable you to come out of the parking space while looking around for any vehicles coming toward you."

The car has a a new, 8-inch display that includes the SYNC 2 functionality, which allows for more diverse voice commands, such as telling the system you're hungry and the screen revealing restaurant recommendations, reviews and navigation.

Odell said: "Our brand strength continues to improve, actually enabled by technology-leading events like this with the most advanced car in the marketplace. We are absolutely on track."