BEIJING, Feb. 25, 2014 (GLOBE NEWSWIRE) -- Criteo (Nasdaq:CRTO), a global leader in digital performance advertising, today officially announced the appointment of Ann Wang as Managing Director China, to lead the Criteo business in one of its largest strategic growth markets globally. This is a newly created position to start full-fledged business in China. Criteo enables advertisers to effectively engage and convert customers online by delivering highly relevant and individually personalized advertising to customers whether they are on a desktop, laptop, tablet or smartphone.
Wang will be responsible for the strategic direction, operational execution and overall leadership of the China business. She will also focus on cultivating and strengthening relationships with advertisers, advertising agencies and publishers.
"With a proven track record in Asia Pacific, specifically the Greater China region, Ann brings over 15 years of experience in leadership roles within the technology industry," said Max Ueno, Managing Director of Criteo Asia Pacific. "We are very excited to welcome Ann to the team, to help Criteo execute a long-term plan to develop and expand our performance display advertising solutions in China."
Wang has a wealth of experience in the industry and joins Criteo from Google where she most recently spearheaded the regional partner acquisition and mobile business for the Online Partnerships Group for the Asia Pacific region. Prior to Google, Wang worked with Intel and Nokia in various sales and marketing positions.
"I am thrilled to take on the challenge of building the Criteo business from the ground-up in China," said Ann Wang. "I am excited to be part of such an innovative team and to introduce Criteo's technology to the China market. I look forward to helping local brands and e-commerce companies reach more customers not just in China, but also regionally and globally."
Since its initial public offering on October 30, 2013, Criteo has undergone significant expansion globally. It recently launched its operations in Singapore, expanding Criteo's presence in Southeast Asia. Criteo now has 16 offices around the world, including five across the APAC.
Criteo is a global leader in digital performance advertising, working with over 5,000 companies around the world. Criteo has over 800 employees in offices across the U.S., Europe and Asia serving more than 40 countries. For more information, visit www.criteo.com