Being part of a traditional, all-season-long fantasy sports league is common for sports fans, but participating in your favorite fantasy sport on a daily basis is growing in popularity, according to Tom Griffiths, co-founder of FanDuel.com.
In May, FanDuel surveyed 2,000 of its players about how daily fantasy is introducing fans to new fantasy sports.
"One-day fantasy sports players consume 40 percent more sports content than before they started playing," Griffiths said. "Whether that's through watching games, tracking athletes' Twitter accounts or reading news online."
According to the survey, nearly one-third of daily players intend to reduce or stop participating in traditional fantasy sports.
Griffiths also noted that the average FanDuel player is in their late 20s, while the average traditional fantasy player is in their mid-40s.
"Daily fantasy is the next generation of fantasy sports. It not only brings in younger players but also takes sports fans away from the traditional, season-long fantasy format and into new fantasy sports such as baseball and basketball," he said.
FanDuel.com, which started in 2009, is one of several daily fantasy sports sites, including DraftKings.com and DraftStreet.com.
--By CNBC's Erika Santoro.