IBM's Watson computer first gained notoriety when it beat two human Jeopardy champions at their own game in 2011. Besting chess grandmaster Garry Kasperov was enough of a feat for Watson cousin Deep Blue, but the trivia questions featured on Jeopardy were thought to be too subtle for a computer. But Watson was built to do just that: process human language, and even "learn" by building and testing hypotheses.
Now the company will hold the IBM Watson Mobile Developer Challenge, a competition to induce developers to create apps using the the powerful artificial intelligence platform. Big Blue will offer the three winners consulting help to build their software.