Zynga aims for reinvention with new mobile push

Eric Johnson
Zynga Inc. signage is displayed on the facade of the company's headquarters in San Francisco, California.
David Paul Morris | Bloomberg | Getty Images

Last April, Zynga promised shareholders that 2013 would be a "transition year" as the company refocused more of its efforts on mobile, where it had fallen behind as competitors like King and Supercell ran up the App Store charts.

Soon, we'll start to see the fruits of that labor, the company is promising. Zynga plans to start testing and rolling out new versions of three of its biggest games: A new Words With Friends app, an updated Zynga Poker app and a phone and tablet adaptation of its long-iconic title FarmVille, making its mobile debut as FarmVille 2: Country Escape.

The three games will either soft-launch in markets outside the U.S. in the coming weeks, or—in the case of Zynga Poker—be delivered to a small percentage of players as an over-the-air update. After some testing and fine-tuning, all three "will be available worldwide to all players in the coming months," COO Clive Downie wrote in a company blog post.

The whole story is at Re/code.

By Eric Johnson, Re/

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