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Moroccan Wine Initiates Second Year of U.S. Promotion Campaign

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NEW YORK, March 4, 2014 (GLOBE NEWSWIRE) -- Moroccan Wines' Domaine Ouled Thaleb & Celliers de Meknès expand marketing efforts with increased distribution across the U.S. "In addition to sales promotional activities in new markets like California, New York and Texas, we're eager to introduce more consumers to these two Moroccan brands" says Didier Pariente of Nomadic Distribution, U.S. importer of Domaine Ouled Thaleb and Celliers de Meknès. Since October, the brands have increased distribution amongst 16 states. The portfolios consist of whites, rosés and reds at a desirable price point for Americans.

Napa Valley Meets Morocco, March 13-15, 2014





In partnership with Auberge Resorts' three properties and the Oetker Collection's Palais Namaskar Marrakesh, Moroccan Wines will be featured during throughout the three-day luxury event, "Napa Valley Meets Morocco". Events will center around dinners prepared by the executive chefs of all four properties complemented by wines of Domaine Ouled Thaleb and Celliers de Meknès.

Day One: A selection of reds, whites, rosés and sparkling wines from both Domaine Ouled Thaleb and Celliers de Meknès will be served during a Moroccan mezze reception at Auberge du Soleil. Wine Director, Kris Margerum, will pair the Moroccan wines and Napa wines for an elegant and unique five-course menu dinner prepared by Michelin-star Executive Chef Robert Curry and Palais Namaskar Chef Antoine Perry.

Day Two: Didier Pariente of Nomadic Distribution, Moroccan Wine's U.S. importer will lead guests through a wine presentation and portfolio tasting of one of Morocco's oldest and most awarded wineries, Domaine Ouled Thaleb at the Michelin-starred Solbar. Prior to the tasting, guests will create their own tagine during an interactive cooking experience focusing on the Art of the Tagine with Chef Perray and Solage Calistoga Executive Chef Brandon Sharp. The tagines will be served for dinner during the Moroccan Wine tasting. Guests will receive a wine gift bag, compliments of Domaine Ouled Thaleb.

Day Three: The final evening, the Wine Cave at Calistoga Ranch will be transformed into a Moroccan tent for a gala dinner featuring a wide selection of Moroccan wines, complete with belly dancers, spices, argan oil and fresh vegetables from the area. All four chefs will prepare typical Moroccan and Californian dishes.

Complementing the Moroccan food & wine experiences, guests will have the opportunity to participate in other Moroccan-themed activities at all three properties, including a six-step Moroccan Hammam Treatment in the Auberge Spa at Calistoga Ranch featuring the famous Morroccan Rhassoul clay mask.

Each dining event is $150 per person, including tax and gratuities. Specially priced two and three-day room packages will be available at Calistoga Ranch, Auberge Du Soleil and Solage Calistoga. All properties will feature a complimentary soak and steam experiences in their spas for guests attending one or more events. Complimentary transportation will be provided between all three properties. For more information or to make a reservation, call 707-341-2828 or visit aubergeresorts.com

A Night in Casablanca under the L.A. Stars, March 14, 2014

Unwind at the stylish W Los Angeles - Westwood's poolside bar, The Backyard, for a Moroccan Wine, Food and Fashion Show night. The event will feature wines from Domaine Ouled Thaleb to sip with a menu of Moroccan-style amuse-bouches specially created by Dakota Weiss - Top Chef Alumni to enjoy with a fashion show featuring the colors and textures of Mid-Century Morocco. Make sure to participate in the Moroccan Wine social media contest for a chance to win a wine gift bag compliments of Domaine Ouled Thaleb. Click here for more information about the event.
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CONTACT: For trade queries: Hassan Sefrioui, Account Manager 212-386-7447 | hassan.sefrioui@sopexa.com For press queries: Marie-Christina Batich, PR Manager 212-386-7416 | marie-christina.batich@sopexa.com

Source: Sopexa