Amoena Introduces Its First Strapless Bra for Breast Cancer Survivors


ATLANTA, GA (March 11, 2014) - Amoena, the world's leading breast care brand, recognizes that finding the perfect strapless bra to go under that "little black dress" or flirty sundress can be a challenge for most women, but for women who have had a mastectomy, going strapless seems almost impossible. Today, Amoena is making the impossible possible with "Barbara"- Amoena's first strapless bra that is innovatively designed to meet the support, comfort and fashion needs of breast cancer survivors.

While essential in summer, a strapless bra is a basic in women's lingerie regardless of the season. But until now, women who wear a breast form have had limited to no choice. Even women who have not had breast surgery but may have symmetry or other breast issues find that strapless bras can often feel restricting.

According to Malissa Magyar, Global Marketing Director for Amoena, "For the first time, women who have already conquered the challenges of surviving breast cancer can face the challenges of summer fashion with greater confidence and ease knowing they have a strapless bra specifically designed for them. And while this may seem like simply a fashion solution, it is really about restoring a brave woman's sense of her beautiful self. Amoena has a reputation for designing lingerie that fits like a dream, and this bra is no exception."

Through its unique construction, Amoena's new strapless bra incorporates fine mesh pockets to hold a breast form or breast enhancer comfortably, safely and discreetly in place. In addition, the strapless "Barbara" can easily and quickly add a choice of fabric or clear straps that crisscross in the back for sleeveless and low-back summer fashions. To preview Amoena's strapless bra and the new shapewear collection visit:

The strapless bra (Barbara, Style #2457) is part of Amoena's new Shapewear Collection that also includes a new '3D' wire-free bra that uses an ingenious new wire alternative to offer the support and shape of an underwire style; a back-shaping bra (Magdalena, Style #2463) that helps streamline unwanted rolls and looks great under fitted tops; seam-free panties; and a range of shapewear for the perfect silhouette.


For more than 35 years Amoena has been innovating comfortable pocketed lingerie, swimsuits and active wear for breast cancer survivors. Amoena is the world leader in breast care featuring patented and innovative breast forms and symmetry products that are designed to meet a full range of needs from mastectomy, to lumpectomy, to reconstructive surgery. The Company offers fashion merchandise that includes specialty lingerie, swimwear, leisurewear and accessories, combining cutting edge technology with the best in performance fabrics such as Supplex, Naturexx and Xtra Life Lycra, to provide a total comfort experience with exceptional style.

Amoena's U.S. headquarters is in Kennesaw, GA (suburban Atlanta). Its worldwide headquarters is in Raubling, Germany. The Company has 17 subsidiaries and over 40 distributors in more than 60 countries. In the U.S., Amoena's products are readily available at boutiques and large retailers where Amoena-trained sales associates will assist customers, assuring the perfect fit. Amoena supports a vibrant community for breast cancer survivors with its Amoena Life magazine that is distributed free to women who have had breast surgery. The magazine has a regular readership of more than 400,000 women globally. Amoena also maintains an informational website:, as well as blogs and information exchange on its site For more information about Amoena visit:


CONTACT: Mary Kay Thompson, Denmark {The Agency} 404-256-3681 or Priscilla Jessup, Denmark {The Agency} 404-409-7098 Source: Amoena