Playa Hotels & Resorts Names Howard Tanenbaum Global Director of Group & Retail Sales

FT. LAUDERDALE, Fla., March 11, 2014 (GLOBE NEWSWIRE) -- Kevin Froemming, Executive Vice President and Chief Marketing Officer, Playa Resorts Management ("Playa"), today announced the appointment of Howard Tanenbaum as Global Director of Group & Retail Sales for Playa Resorts Management. Mr. Tanenbaum joins Playa from his position as President of Expedia CruiseShipCenters OVC.

Mr. Tanenbaum will oversee Playa's North American Meetings and Incentive Sales as well as Retail Sales teams. Currently Playa manages Hyatt Ziva Los Cabos, Hyatt Zilara Cancun, THE ROYAL Playa del Carmen, Gran Caribe Real Cancun and Gran Porto Real Playa del Carmen. Opening in late fall 2014 are Hyatt Ziva and Hyatt Zilara Rose Hall, Jamaica, as well as Hyatt Ziva Cancun and Hyatt Ziva Puerto Vallarta.

"Howard brings an extensive history of providing vision and leadership to global sales teams," said Mr. Froemming. "His broad experience in building and expanding brands is essential as Playa is in the midst of rapid growth of its portfolio of properties," added Froemming.

Mr. Tanenbaum brings more than 25 years of travel industry sales experience. He began his travel career in Philadelphia as the owner/operator of a start-up, full service travel agency. He joined GEM (later becoming part of VCOM) as Vice President of Training and Consulting. In 1999 he joined Club Med. During his tenure with Club Med, he was promoted to Vice President of Sales for the USA responsible for Travel Agency Sales, Group Sales and Call Centers. Mr. Tanenbaum will be headquartered at Playa's Fort Lauderdale, FL offices. He can be reached at

About Playa Hotels & Resorts:

Playa Hotels & Resorts B.V. is a leading owner, operator and developer of all-inclusive beach resorts. Playa Resorts Management is the operational management component of the organization. Playa's portfolio consists of a collection of thirteen premier resorts comprising 5,805-rooms that are located in prime beach locations in Mexico, the Dominican Republic and Jamaica. Playa owns and manages Hyatt Ziva Los Cabos, Hyatt Zilara Cancún and, opening in 2014, Hyatt Ziva Rose Hall Jamaica, Hyatt Ziva Puerto Vallarta and Hyatt Ziva Cancún. The company also owns and operates three resorts under Playa's brands, The ROYAL and Gran, as well as five resorts in Mexico and the Dominican Republic that are managed by AMResorts under their Dreams and Secrets brands. Under an agreement with an affiliate of Hyatt Hotels Corporation (NYSE:H), Playa will pursue the acquisition or development of new all-inclusive resort opportunities under two new Hyatt all-inclusive brands—Hyatt Ziva and Hyatt Zilara. Playa will also have certain rights to operate Hyatt-branded all-inclusive resorts in five Latin American and Caribbean countries on an exclusive basis through 2018. For more information visit:

Note: Certain matters discussed herein are forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Certain, but not necessarily all, of such statements can be identified by the use of forward-looking terminology, such as "believes," "expects," "may," "will," "should," "estimates" or "anticipates" or the negative thereof or comparable terminology. All forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual transactions, results, performance or achievements of the Company to be materially different from any future transactions, results, performance or achievements expressed or implied by such forward-looking statements. These may include: (i) national and local economic and business conditions or governmental regulations that will affect demand.

CONTACT: MEDIA CONTACT: Gayle MacIntyre Playa Hotels & Resorts 404.643.8222Source:Playa Hotels & Resorts