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Why fashion is key in the wearable-tech craze

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The perfect accessory: Wearable tech

By most accounts, wearable technology will be the next "it girl" in the fashion world. Investors are sinking millions into gadgets—from Google Glass to medical apparel—with built-in sensory devices. A report by Credit Suisse predicts that the market will increase to $50 billion over the next three to five years.

But wearable tech has a fashion problem. Until recently, most technology hasn't been designed with women in mind. Most wearables on the market are more fashion neutral than fashion forward. "I feel like we're going to see some exciting design partnerships across tech and fashion companies," said Elana Fishman, senior digital director of Luckymag.com.

It's already happening. In October, Apple made its own fashion statement when it hired former Burberry CEO, Angela Ahrendts.

Consumer demand is driving the trend. Intel researcher Genevieve Bell found that women are the heaviest users of today's most vital technologies. Another study finds that women (58 percent) outnumber men among prospective buyers of wearable technology devices.

Here's a look at some innovative companies already rushing to fill the lucrative void in this market niche.

By Nia Hamm, Special to CNBC.com
Posted 16 March 2014

Source: Ezio