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Why fashion is key in the wearable-tech craze

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Fitbit/Tory Burch (N/A)

Fitbit has partnered with luxury fashion brand Tory Burch to design a custom accessory designs that hold the Fitbit Flex tracker. The slim, feminine device tracks your steps, distance traveled and calories burned during the day. At night it tracks your sleep quality and even acts as an alarm clock.

"It gives users another way to stay active and show off their style at the same time," said Melanie Chase, product marketing manager at Fitbit.

The Tory Burch tracker will be one of the first collaborations between a high-end fashion designer and wearable-device manufacturer.

Source: Fitbit Inc. and Tory Burch