Celsius(R) Signs Music Industry Superstar Flo Rida to Worldwide Endorsement and Licensing Agreement

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BOCA RATON, Fla., March 18, 2014 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world's first Negative Calorie beverage backed by clinical science, announced today the partnership with global music superstar, Flo Rida, for the exclusive licensing and endorsement rights for functional beverages.

"With over 23 million digital followers and 2 billion YouTube views, Flo Rida's strong global presence, opens up a new era for Celsius," stated Gerry David, CEO of Celsius Holdings. "Flo Rida's commitment to fitness and a healthy lifestyle as featured in, and on the cover of Muscle and Fitness Magazine, June 2012 issue, is right in line with the Celsius brand message. Another important factor to our decision to partner with Flo Rida, is his passion for giving back through his personal initiatives and charitable donations. This partnership will help accelerate the introduction of Celsius to millions of people globally," David said.

"It was imperative to search for a company whose products could make a difference in people's lives," stated Marlo Gold, CEO of D3M Licensing Group, LLC. "My partnership with the Celsius brand, is right in line with my passion for living and inspiring a healthy lifestyle," Flo Rida stated.

About Flo Rida

Flo Rida is without question one of the most vibrant and recognizable superstars, a true international icon and history making musician. A multi award winning artist including, People's Choice Award, Billboard Music Award, MTV Europe Music Award, International Dance Award and the Teen Choice Awards. Flo Rida has graced the stage globally on 5 continents. Flo Rida holds two Guinness Records for music sales and is seen as a regular on talk and news broadcasts. He is actively involved with the Florida Youth Football league since its inception. The league was created to help keep inner city kids out of trouble through their involvement in team sport. Mr. Rida also is a major benefactor to The Toys for Tots organization. Fitness and healthy living is a cornerstone to his daily lifestyle.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (Other OTC:CELH) is a science-based functional beverage company, founded in April 2004 to launch the world's first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide, and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

About D3M Licensing Group

D3M Licensing Group (D3M) provides end to end solutions for brands and talent looking to break through the clutter and successfully grow their business. The company's unique 360-degree approach to licensing and endorsements offers clients support through every stage of brand extension, from product development and manufacturing, to marketing and brand building, to securing distribution and facilitating sell-through.

For more information, please visit www.D3MLicensingGroup.com

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

CONTACT: 5W Public Relations (646) 763-8878 Jacolyn Gleason jgleason@5wpr.com Media Contact For Flo Rida International Music Group (305) 851-5699 Elora Mason Elora@imgstrongarm.com Contact For CELSIUS (561) 276-2239 (866) 4-CELSIUS John Fieldly, CFO jfieldly@celsius.com

Source:Celsius Holdings;D3M Licensing Group