Apple is in the works to modernize the way we watch TV. The tech giant is reportedly working with Comcast to provide a streaming service that would use an Apple set-top box.
According to reports, Apple and Comcast hope a collaboration will relieve some of the frustration related to congestion on the Web and buffering issues, which user's may experience while streaming Web video.
"We all know Apple can make great hardware, but it has big issues with content and distribution. These talks appear to deal with the distribution part: Apple wants a great user experience above all, so it needs some guarantee that shows won't buffer and hiccup for anyone with the service," said Pete Pachal, technology editor at Mashable.
An Apple-Comcast deal somewhat buries the whole issue of net neutrality which has resurfaced in news reports. Last week, Netflix's chief executive, Reed Hastings, penned a note calling for stronger federal support of laws that prevent Internet service providers from charging more for high-bandwidth services.
"One of the things Apple wants, is rumored to want anyway, is special treatment on Comcast networks, so that basically its bits, the service it's providing will be given priority over other things, other services on the Internet, now that will make for a very, very good customer experience but it also flies in the face of decades of net neutrality which means that a bit is a bit is a bit, and that there is no priority given to whatever you're trying to access," said Pachal.
It's going to end where Apple will be more in control of its service which is actually a win for Comcast because it doesn't have to worry about customer service and the hardware, Pachal said. "The question is will it cost the same as cable, well then what's the benefit?," he said.
Disclosure: Comcast is the owner of NBCUniversal, the parent company of CNBC and CNBC.com.
—By CNBC's Christina Medici Scolaro.