ROCHESTER HILLS, Mich., March 24, 2014 (GLOBE NEWSWIRE) -- Foresight Research announced its 2014 suite of purchase influence-based marketing reports. Nancy Walter, VP Business Development provided a brief overview of the nine syndicated reports which will be published from the company's annual new auto buyer's study.
"We broadened our offerings this year based on client feedback and research findings from past studies," Walter said. "Our series of Immersion reports will continue to dive deep into purchase contributions of specific marketing channels. This year, we will publish Auto Show, Digital, Dealership, Motorsports, Promotions, and Word of Mouth Immersion reports."
For the first time, Foresight will also publish a group of Perspectives reports that look through specific auto buying lenses. The biggest trend we've seen is the huge increase in Boomer buyers today... and a Millennial wave is coming in a few years. Foresight on Auto Purchase Generations™ will look at the significant marketing implications of focusing on those different buyers. Perspectives reports will also focus on brand loyal auto buyers, and purchase influence in different stages of the buying process.
Foresight is also adding to the Auto Show Best Practices series in 2014. "We have data from 33,000 people in 45 auto show markets from this year's auto show season," said Steve Bruyn, CEO of Foresight Research, "each year our studies uncover new, compelling insights about how auto shows influence car purchases. The Best Practices reports are designed to capture Foresight learning about a specific marketing issue, and consolidate it into one handy resource." Best Practice reports in 2014 will focus on women at auto shows, and how ride and drives can convert riders and drivers into buyers.
The Foresight reports come out between May and September, with subscription prices starting at $5,500.
About Foresight Research – www.foresightresearch.com
Foresight Research specializes in syndicated and custom studies focusing on the key influencers of purchase decisions in automotive and marine industries. Since 2008, Foresight Research publishes several syndicated reports each year that provide information, strategies and best practices to help auto companies and their partners build, frame, and support marketing insights and actions.
CONTACT: Nancy Walter Foresight Research 248.608.1870 x 18 firstname.lastname@example.org