What Are the Top Five Things to Consider Before Making a Promotional Video?

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NEW YORK, March 24, 2014 (GLOBE NEWSWIRE) -- Jimmy Newson, director of the documentary "A Billion Entrepreneurs", declares that, "Promotional videos are one of the top ways for businesses to spread their message today. An important component to a business website, presentation or trade show display, a business video can capture attention, educate, compel, persuade, and reach viewers virtually anywhere and at any time. It's an ideal way for businesses and corporations to raise awareness and promote their products and services to internal and external audiences alike." Jimmy has added a new, promotional video perk on his Indiegogo Campaign aimed at entrepreneurs, authors, and small business owners. Like any project, the success or effectiveness depends on good planning. The following are some key points to examine before starting a promotional video:

What is the Purpose?

Why are you doing it? How will it benefit the world? What results are you looking for? Is there a goal to drive sales or raise awareness? Do you need to educate consumers about your product or service? Do you need to change perceptions about your industry or company? Think clearly about the goals that you want to achieve within the next 1-2 years and beyond, and how the video can work with other aspects of your market and promotional strategy.

Who is Your Target Audience?

In business-to-business messaging, consider the C-Suite target you are directing the message to, as well as industry, company size, annual revenues, and geographic location. For a business-to-consumer messaging consider age, gender, educational, and professional background, along with economic, social and cultural factors. The enthusiasm, energy, and tone you set in your video would vary if you were speaking to US college students, as opposed to top international business executives. Once you clearly establish your audience, get a clear understanding of what they want to see and hear. Then think in terms of how to speak directly to them and capture their attention with your goals in mind.

Develop a Script

Start with taking notes of the key points you need to convey. Expand the points by writing brief but clear conversational statements that are engaging. Use the words that your audience will best understand. Who might be best-suited to speak and deliver your spoken message? Should the speaker be known to your audience? Think about ways that you can work an effective call to action into your video, for example, driving traffic to your website to buy your product or book your service.

Think Visually

What part could the human touch play in your video? Who will best represent that? Do you need to hire professional talent? Will you need a makeup artist? What images do you want to portray? What environment and colors would best set a mood suited to your message? Would special effects help drive your point? Would backlighting your video give it a cool edge?

Take an Objective Look

Take a step back. If you were in your target audience, would the video appeal to you? What impression would it create? Does the video come off being honest and useful? People appreciate short videos that are well planned and have a purpose. If you can hire the professionals to help guide you along the way, you'll certainly have a better edge on your production.

About Jimmy Newson, Filmmaker

Jimmy Newson, CEO of JLN Media, produces professional videos for small, medium and large businesses, corporations, organizations and private clientele that seek to expand their brand and business revenues. He is the founder of a universal movement called "The 14-Day Global-Touch Campaign" for entrepreneurs in every industry and country and is producing daily videos on www.youtube.com/abillionent, to promote his film "A Billion Entrepreneurs" on Late Night TV. Learn more at www.ABEtheMovie.com.

About A Billion Entrepreneurs

A Billion Entrepreneurs ("ABE") is an inspiring film about finding your purpose and taking responsibility for manifesting that purpose in the world, so that you can have freedom, security, and success in your life. For further information see the links below or contact Jimmy Newson, Director at jimmyn(at)jlnmedia.com or call 646-643-7881.

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CONTACT: Jimmy Newson jimmyn@jlnmedia.com 646-643-7881

Source: A Billion Entrepreneurs, LLC