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Photo Release -- Award Winning Design Team Creates New Look for the World Renowned Soups

New Packaging

NEW YORK, March 25, 2014 (GLOBE NEWSWIRE) -- Soupman, Inc. (OTCQB:SOUP) announced today they have re-designed graphics for the Tetra Pak cartons of The Original Soupman's world famous soups, now available in the soup aisle throughout the United States in over 4,000 supermarkets and other retail outlets. The creative team who designed the new graphics has won more than 300 Awards of Excellence or Gold Medals in advertising competitions from New York to California, including being three time winners of the Printing Industry Association's "Package Of The Year" Award.



A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=24369

Lloyd Sugarman, CEO of Soupman, Inc. said, "We wanted to create classy and eye-catching new package graphics that are as good as our soups so consumers could immediately spot the Original Soupman® soup cartons on the shelf in the soup aisle. We firmly believe that as we increase the attention of the shopping audience to our cartons it will directly translate into more trial and repeat sales, for the simple reason that once you try our incredible soups, created by the legendary Al Yeganeh, we expect you to be a customer for life because of their taste and quality." Mr. Sugarman continued, "We generally have 25 or more ingredients and over 30% hearty particulates in our soups. It is an entirely different approach to making soup and we believe that is why our footprint has been growing so rapidly in the $6 billion supermarket soup retail space, with over 3,000 new items placements on shelves added in just the last 4 months."

Soupman Inc. first introduced these shelf stable soups in late 2012 with its signature Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. The line was expanded in Fall of 2013 to include Crab Corn Chowder, Chicken Gumbo, and the "Seinfeld" classic Jambalaya! We expect to continue to add more retailers and more varieties in 2014. The Original Soupman can be found in a growing array of supermarkets nationwide including Meijer, Stop & Shop, Giant Food Stores, Martin's Food Markets, A&P, Associated Food Stores, Fairway, Food Emporium, H-E-B Supermarkets, Pathmark, Pavilions, Price Chopper, Randall's, Safeway, Super Fresh, The Fresh Market, Tom Thumb, Vons, Waldbaum's, select Walmart stores, Weiss, Woodman's and more. To find the nearest retailer, visit http://originalsoupman.com/soup-shop/grocers-near-you.

"Tetra Pak is proud to be associated with the Original Soupman. With a product range so great tasting and innovative, and such an iconic brand, it is great to know that our carton packages are helping to get the Original Soupman's restaurant-quality to groceries--and personal kitchens--all over the country," said Michael Zacka, President and CEO, Tetra Pak, US and Canada.

For an interview please contact: Robert N. Bertrand, President and CFO of Soupman, Inc. 212-768-SOUP or Bob@originalsoupman.com

About Soupman, Inc.

In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup", it set the standard for innovation and excellence long before the famous "Seinfeld" episode made it a cultural icon. The company sells soup to grocery stores across America, has franchised restaurants and sell soups to foodservices. Shaquille O'Neal serves as an advisor to, and equity partner in the company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. Tim Gannon, co-founder of Outback Steakhouse, is the SoupMan Culinary and Business Director and Board Member. Soupman Inc., parent company of The Original Soupman, Inc. is a fully reporting public company trading under the symbol SOUP. For additional information on our company please visit: www.originalsoupman.com. Follow us on Twitter@OriginalSoupman and "Like" us on Facebook.

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our ability to increase the attention of the shopping audience and our brand awareness, raise sales or otherwise to implement our marketing plan, including secure necessary capital, and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov

All trademarks and logos referenced herein belong to their respective companies.

Source:SoupMan, Inc.