The stock closed lower today after Sterne Agee cut its rating on the athletic apparel maker to "neutral" from "buy", citing the company's extraordinary year—shares are up almost 40% in 2014.
Sterne Agee maintains, however, that Under Armour's long-term growth prospects are intact, and established a 2017 price target of $170.
So is this slight pullback a buying opportunity?
(Watch: Nike pops on strong earnings)
"As we know, stocks only go up in this market and Under Armour is a perfect example," Rich Ross of Auerbach Grayson said. "I think this stock has a significant leg up from current levels…you want to be a buyer here and look to be a profit taker on an explosive move up."
Ron Dottin of RBC Capital Markets, on the other hand, is taking the bear side saying, "It's a great company, just a so-so investment."
Who won the battle over Under Armour? Watch the video and you be the judge.